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Meet Jehki Armstrong: Marketing Strategist & Digital Native
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About My Journey: From Classroom to Real-World Impact
As a marketing student and strategist, my passion for digital marketing fuels my drive to translate academic learning into impactful campaigns. I'm constantly exploring new technologies and trends, eager to apply data-driven strategies for brand growth.
My journey involves a blend of academic knowledge and hands-on experience. I've actively participated in real-world projects, gaining valuable insights into consumer behavior and digital marketing tactics. I'm excited to leverage these experiences to create innovative solutions.
My Marketing Expertise & Technical Skills
1
SEO & Paid Search
Deep understanding of search engine optimization strategies, including keyword research, content optimization, and backlinking. Proficiency in paid search campaigns across platforms like Google Ads.
2
Performance Analytics & Data Visualization
Skilled in using data analytics tools like Google Analytics 4 to track campaign performance, identify trends, and optimize strategies. Experienced in data visualization to present insights effectively.
3
Brand Engagement & Consumer Insights
Passionate about understanding consumer behavior and developing marketing strategies that resonate with target audiences. Skilled in brand storytelling and creating engaging digital content.
Portfolio:
Marketing Strategy
Tasked with Creating A Marketing Plan for Jersey mikes Subs That includes advertisement, radio spots , commercials, and Marketing plan through Excel.
Paid Advertising Campaign
Managed paid advertising campaigns on Google Ads and social media platforms. Optimized campaigns for maximum ROI by analyzing data and making adjustments to targeting and bidding strategies.
Marketing Calendar
Created and executed successful email marketing calendar to nurture leads, promote products and services, and drive sales. Utilized email automation and segmentation to personalize messages and improve engagement.
NY JETS Course
NY Jets course, asked with coming up with new ideas for Jets training camp and working closely with executives to present a final presentation.
Reaserch
Conducted real data driven research in order to conducting new and never done before ideas for the NY Jets executives.
Creativity
Created real world plans to present in front of NY Jets Executive's for client use.
Education & Industry Certifications
1
B.A. in Marketing, Kean University
Expected Graduation: May 2025
2
Google Analytics Individual Qualification
Demonstrated proficiency in using Google Analytics for website analysis and campaign optimization.
3
Google Ads Certification
Obtained certification in managing Google Ads campaigns, including keyword research, ad creation, and bidding strategies.
4
Certified Inbound Marketing Maestro
Mastered the art of HubSpot's inbound marketing certification
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